Tchai International

I was commissioned by Tchai International, a leading agency specializing in designing and implementing innovative brand displays, retail experiences, and store environments for major international companies. Their impressive client roster includes well-known names such as Iittala, Samsung, DHL, Harman/Kardon, JBL, and Chiquita.

My role involved photographing Tchai's completed design projects within various flagship and brand stores located across Germany and Finland. The primary objective was to create high-quality visual documentation that effectively showcases Tchai's expertise in translating brand identity into impactful physical retail spaces.

This required capturing not only the specific display solutions and overall store layouts but also the material details, lighting, and the intended customer experience ambiance created by Tchai's designs in these real-world settings. The resulting photographs serve as valuable assets for Tchai International's portfolio, case studies, and client presentations, demonstrating the successful execution of their design concepts.